Direct Response Technologies, Inc., established in 1994, provides technology
and media solutions to firms seeking: coupon delivery and tracking via
MyCoupons.com™; keyword tracking and auditing via KeywordMax™; affiliate
reporting and tracking from DirectTrack® turn key full service giftcard
solution for online and offline SVC's using GiftCards.com™; and firms seeking
lead generation and click traffic in our DirectResponse.com Advertising Network.
DirectTrack® License Partner/Affiliate Tracking Tool. Private powerful tracking tool that cuts out network middleman.
Keywordmax™ KeywordMax enables you to track your ROI (Return on Investment) from search engine and pay for placement buys. This tool helps you audit your search engine traffic and pay for placement keyword advertising buys..
ContactTool™ ContactTool is a service provided by DirectResponse that can assist you in managing your email publications, as well as build and send your newsletters.
DNE List™
DNEList.com provides a service to assist advertisers with maintaining an email suppression list and for affiliates to securely access the lists. What is an email suppression list? Very simply a list of email addresses that, whose owner has requested to no longer receive email regarding an advertiser's products or services.
MyCoupons® Network Advertise a coupon on MyCoupons® or license secure coupon technology. This is a pay per performance bid for placement on keyword or category coupon system.
DirectClicks™ Cost per click (CPC) programs. Pay us only for high quality click traffic to your web site. Geotargeting enables you to receive traffic geographically and block foreign or unwanted geographies.
DirectLeads® Cost per lead and sale (CPA) programs. Pay us only for high quality leads generated to your business. We generate leads delivered to your site.
GiftCards.com™ We power national retailer online gift card and certificate sections of their web site. Out source this function and your corporate incentive program to us.
Managed Service
Let our experienced Client Service Executives manage your account for you so you can spend less time on tracking and administrative functions and more time growing your business.
Contact us for more information about our Managed Services.
DirectClicks™ is our click based product. Clients pay us on a 'per click' basis. Prices start at $.10 per category-specific click to your site.Minimum purchase is $250.00 and you can allocate your funds toward as many campaigns as you wish. This is a good place to test a campaign through the network of category specific affiliates. We use FraudMeter technology, detailed tracking, the ability to turn affiliates on or off, and full reporting.
DirectLeads® is our Pay per Lead and Sale (CPA) service. We currently have 200 active clients and publishers delivering 500,000,000 ads per month. Cost of leads ranging from $1.00 to $50.00 depending on your product or service. Many advertisers want to start here, but we recommend starting with one of the other self serve properties like DirectClicks™, DirectNewsletters®, or MyCoupons® where you can test with a lower budget. If you choose to add a campaign on a CPA basis, you are committing to a mininum purchase of $1,000, non transferable and non-refundable, with a minimum effective cost per click (CPC) of $.05.
We offer MyCoupons® and MyCoupons® Network reach for as low as $50.00 with the ability to add money to your bid account and bid your placement to the top of your category for your product or by keyword. We start at $.05 per click. If you choose the Premium Package then your minimum bid to be included in the MyCoupons® Newsletter is $.20 per click.
Customers/users come to MyCoupons® to buy/spend money. You should have your product or service listed here so you can be there when they come searching in your category or your keyword.
Get started with MyCoupons®
We also offer Licensing of the MyCoupons® Technology. We charge a small setup fee and a small per printed coupon fee. Contact us using our online form or call 412-921-6881 for details.
Cashing In On Internet Coupons
Association for Interactive Marketing (AIM)
December 4, 2002
According to the December 2002 issue of the BURST! Media Online Insights
e-mail newsletter, 19% of U.S. internet users have redeemed an online
coupon. BURST's Proprietary Research surveyed 7,915 internet users in
October 2002 and found that 26.6% of households making $100,000 or more
annually have redeemed internet coupons. Meanwhile, 33.3% of those
households making between $35,000 and $49,900 annually say they would redeem
an online coupon.
BURST stresses the fact that internet coupons are one of the easiest ways
for marketers to target many consumers at once and to quickly change
offerings according to the ebb and flow of the market.
Demographic Information
Percentage of Total Viewers
SEX: Male 19%
AGE: 10-19 3% AGE: 60-69 3%
SEX: Female 81%
AGE: 20-29 25 AGE: 70-79 1%
COU: United States 97%
AGE: 30-39 34% AGE: 80-89 0%
x
COU: Canada 2%
AGE: 40-49 22% AGE: 90-99 0% AGE: 50-59 12%
DirectTrack® is an affiliate/partner tracking system. You own your own affiliate relations. We license you a copy for a one time setup fee of $995.00 and we charge $50/month fee for bandwidth/data transfer. We do not charge a percentage of your payout to your affiliates.
KeywordMax is a software program
that can audit search engine
pay for placement advertising.
You can see ROI in keyword purchases,
it can provide you with third
party tracking and reporting,
and it can detect potential fraud
on your pay per click advertising
campaigns.
ContactTool is a service provided by DirectResponse that can assist you in managing your email publications. With ContactTool you can develop publications, add subscribers and make use of co-registrations. If you have a publication or would like to develop a publication, ContactTool can help you manage your subscribers and make use of co-registrations. It can even help you generate more subscribers through the use of "tell-a-friend" or gather more information about your current subscribers though the use of "data-improvement" forms.
Our Managed Services Group can manage your Direct Response technology and media accounts for you.
We offer multiple levels of managed services to allow you to have a dedicated contact at Direct Response to guide you through and manage your account with our suite of services.
Signing up for a managed services package with Direct Response provides you with a one-to-one relationship with a Client Service Executive and enables you to immediately leverage the skills and expertise of our specialists. Contact us for more information about our Managed Services.
DNEList.com provides a service to assist advertisers with maintaining an email
suppression list and for affiliates to securely access the lists. What is an email
suppression list? Very simply a list of email addresses that, whose owner has requested
to no longer receive email regarding an advertiser's products or services.
Advertisers have control over which affiliates have access to their suppression list and
can view reports that include the number of unsubscriptions by affiliate and keep them informed of which
affiliates are making
use of the list and
which are not. The
system also monitors
for abuse and even
maintains a history
of affiliate emails
to allow advertisers
to periodically spot
check the actual mailings
being sent on their
behalf. Finally, the
system helps advertisers
keep their list up-to-date
by providing affiliate
specific unsubscribe
links for inclusion
within an email marketing
campaign. This allows
the suppression list
to always remain up
to date and allows
advertisers to see
which affiliates are
driving the greatest
number of unsubscription
requests.
GiftCards.com™ is a gift card and gift certificate solution.
Merchant Partner Solution - GiftCards.com™ can power your own Website Gift Card and Certificate Center. We provide the functionality, you provide the look and feel, and we simply take care of all backend transaction from credit card clearing to order fulfillment. There is no set up charge and we charge 15 to 20% of face value as a fee.
Corporate Solutions - GiftCards.com™ enables your firm to run your own incentive program right online. Easily manageable and interactive, it takes away the high cost of operating an employee or internal incentive program. There is no setup cost and we charge a flat shipping and handling fee.
